Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: September 7th 2016

Heineken Formula 1 Sponsorship: When you drive, never drink

Embed Video
Top 6: September 7th 2016
This weekend at the Italian Grand Prix in Milan, Heineken’s $200 million sponsorship of Formula1 is being unveiled with a 90 second TV commercial urging racing fans – and all motorists – that ‘When you drive, never drink.’ The commercial stars three-time Formula 1 champion and road safety campaigner Sir Jackie Stewart at various stages throughout his successful motoring career. Created by Publicis Italy, the story is a re-creation of Jackie Stewart’s life from the mid sixties through the seventies, in which he is seen winning races and enjoying the Formula 1 lifestyle, all the while courteously refusing bottles of Heineken every time they are offered to him. The soundtrack is a version of David Bowie's "Heroes" by Postmodern Jukebox featuring Nicole Atkins. The Glue Society’s Gary Freedman directed the spot.
Credits Other credits

Song: "Heroes" by Postmodern Jukebox featuring Nicole Atkins

Communications & External Relations Director Alessandra Montresor

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news