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Hyundai: Fishing Trip


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Have some fun INNOCEAN USA work for Hyundai to kickoff the NFL season to share. To highlight Hyundai as an established sponsor for the NFL entering their second season, INNOCEAN USA created two fan-inspired spots, celebrating fans and their passion for the game around the campaign rallying cry #BecauseFootball. In “Choices,” a Pittsburg Steelers fan is able to seamlessly clean up a mess made by his infant and not miss a minute of the Steelers game, thanks to the Hyundai Santa Fe’s 8-inch Touch Screen with Sirius XM recording feature. Thus, the “choice” doesn’t come down to missing the game or not – rather, it comes down to whether to wipe the mess with an old player’s towel he got at a Steelers’ game when he was a kid, or the shirt off of his back. In “Fishing Trip,” (which will air during the season opener) a Miami Dolphins fan is informed by his wife that his Sunday NFL plans may be hindered by having to take his in-laws out on a fishing trip. By using Hyundai’s new Elantra and its Proximity Key Entry with Push Button Start, he is able get to the boating dock and cut his boat loose into the ocean, ultimately ensuring his Sunday will be free to watch the NFL game. The spot showcases how the vehicle and its innovative technology help make Sundays better for all NFL fans.
Credits Other credits

Group Account Director: Marisstella Marinkovic

Account Director: Bryan DiBiagio

Account Supervisor: Jene Crandall

Account Executive: Alison O'Neill

Director of Product Information: Brian Bittker

Product Information Specialist: Lawrence Chow

Planning and Research: Frank Striefler

VP, Planning Director: Kathleen Kindle

Media Planning: Ben Gogley

Media Director: James Zayti

Director of Integrated Production: Victoria Guenier

EP/ Content Production: Nicolette Spencer

Content Producer: Melissa Moore

Business Affairs Director: Ann Davis

Assoc. Business Affairs Director: Lisa Nichols

Broadcast Traffic Supervisor: Theresa Artaserse

Broadcast Traffic Manager: Valerie Neibel

Project Management Supervisor: Darin Schnitzer

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