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Hyundai: Fishing Trip
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Have some fun INNOCEAN USA work for Hyundai to kickoff the NFL season to share. To highlight Hyundai as an established sponsor for the NFL entering their second season, INNOCEAN USA created two fan-inspired spots, celebrating fans and their passion for the game around the campaign rallying cry #BecauseFootball. In “Choices,” a Pittsburg Steelers fan is able to seamlessly clean up a mess made by his infant and not miss a minute of the Steelers game, thanks to the Hyundai Santa Fe’s 8-inch Touch Screen with Sirius XM recording feature. Thus, the “choice” doesn’t come down to missing the game or not – rather, it comes down to whether to wipe the mess with an old player’s towel he got at a Steelers’ game when he was a kid, or the shirt off of his back. In “Fishing Trip,” (which will air during the season opener) a Miami Dolphins fan is informed by his wife that his Sunday NFL plans may be hindered by having to take his in-laws out on a fishing trip. By using Hyundai’s new Elantra and its Proximity Key Entry with Push Button Start, he is able get to the boating dock and cut his boat loose into the ocean, ultimately ensuring his Sunday will be free to watch the NFL game. The spot showcases how the vehicle and its innovative technology help make Sundays better for all NFL fans.
Group Account Director: Marisstella Marinkovic Related
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