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Origin Energy: Don't Waste Your Roof

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Australia is one of the sunniest countries in the world yet just 10% of people get their energy from solar power. Clemenger BBDO, Melbourne, created 'Don’t Waste Your Roof,' a seamlessly integrated online journey which asked Australian’s to see the potential value in their roof space. It re-framed the humble roof as something of value not to be wasted.

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