Walkers Crisps: uk

AMV BBDO, London, created Countdown To Kit Off. Live digital billboard/scoreboards with a near naked image of Lineker covered in packets of Walkers crisps. It was picked up by all the major news services including BBC and ITV and was even discussed in Parliament Question Time. England legend, Match Of The Day host, and Walkers ambassador Gary Lineker Tweeted that if rank outsiders Leicester City won the Premier League he would present Match Of The Day next season in his undies. Incredibly, Leicester started winning and winning and winning.