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Top 6: October 5th 2016

El Conjuro 2: Demon Detector

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Top 6: October 5th 2016
The Conjuring 2 launched this summer by Warner Bros. Pictures, was an absolute blockbuster ranking #1 in Latin America in revenue and tickets sold. For the launch and positioning of the film, Circus developed a digital strategy which included, among other executions the Demon Detector. Under the slogan "There’s nothing scarier than what we cannot see" a campaign was developed to maximize the experience for horror genre fans
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Account Director: Daiana Buchanan

Edition: Demián Domínguez y Fernando Morán

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