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Registered Gas Installers of Ireland: Even If It's Daniel
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In their first campaign in six years, Registered Gas Installers of Ireland (RGII) partnered with independent creative agency, Rothco, to help them tackle the less-than-sexy task of boiler and gas safety. The charmingly funny new campaign, 'Even If It's Daniel', is directed by David Kerr, of Mitchell & Web and Inside No. 9 fame, and produced by Speers films. The spot sees a delighted superfan finally welcome hero, Daniel O'Donnell, into her rather fantastically decked living room. However, her excitement soon flickers out as Daniel innocently asks if she'd like him to check her problematic boiler.
Senior Account Manager: Annie Tidy |
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