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Top 6: October 12th 2016

Mammogram Awareness: The Unignorable Lump

Top 6: October 12th 2016
Getting a mammogram is easily put off. The thing is, the more you put it off, the greater the risk that breast cancer won't be found early; when it's easily treated. That's why the New Zealand Breast Cancer Foundation and Colenso BBDO have created the Unignorable Lump - a lump that follows women around the internet reminding them to get a mammogram. The lump uses a combination of retargeting banners and pre-roll across multiple platforms to follow a very specific audience of women aged between 40 & 69. And it keeps following them until they click on the banner to book a mammogram.
Credits Other credits

Colenso BBDO

Group Business Director - Angela Watson

Digital Producer - Will Thorrat

Illustrator/Animation - Reks Kok

New Zealand Breast Cancer Foundation

CEO Evangelia Henderson

Digital Communications Manager Kim Barker


Media Agency - Kim Gribble

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