TV ad: Coors Light: My Climb. My Story.

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Everyone has a mountain to climb. A challenge that calls them higher. For Shezi, a fashion designer in Los Angeles, his mountain was creating a clothing brand and opening a retail store. He was well on his way until things took an unexpected turn. Agency: 72andSunny, Los Angeles.

Category Drinks, alcoholic
Client Coors Light
Agency 72andSunny
Production HECHO EN 72
Country United States of America
Uploaded 12 October, 2016

Credits

Director
Daniel Addelson
Senior Copywriter
Francisco Puppio
Creative Director
Evan De Haven
Creative Director
Galen Graham
Group Creative Director
Frank Hahn
Creative Director/ writer
Jed Cohen
Producer
Lindsey Wood
Producer
Jamie Glass
Producer
Jonny Edwards
Executive Producer
Jim Haight
DoP
Logan Triplett

Other credits

Sr. Designer: Gabo Curielcha

Jr. Writer: Matt Fink

Jr. Designer: Chris Ruh

Group Strategy Director: Matt Johnson

Strategy Director: Robyn Pocrnich

Jr. Strategist: Chelsea Gilroy

Data Strategist: Annie Yuan

Group Brand Director: James Stephens

Brand Director: Andrew Krensky

Brand Manager: Jena Casiean

Brand Coordinator: Brittany Lewis

Community Manager: Sofia Hexsel

Business Affairs Director: Christina Rust

Business Affairs Manager: Noah Winter

Business Affairs Coordinator: Tempest Johnson

Group Production Director: Nicole Haase

Jr. Film Producer: Chloe Scott

Line Producer: Brian Armstrong

Jr. Producer: Michael Bergin

Colorist: Logan Triplett

Editors: Daniel Addelson, Aaron Leichter, Amanda Tuttle and Stevo Chang

Coors Light: My Climb. My Story.

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