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Energizer: Bigger, Better, Bunnier - Fluffy Little TailThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
After 27 years of drumming across the screen, the Energizer Bunny is still going – and now, he's got a whole new look. Camp & King worked with Mill+ and Director Robert Sethi to put a modernized spin on the brand in a series of CG spots for Energizer's latest campaign, allowing the fluffy icon to fully embrace his one of a kind personality with 'Bigger, Better, Bunnier' animation and character design. The concept was to revisit the design of the Energizer Bunny to match the progression of the brand, kicking up the animation while retaining elements of his foundation as an animatronic puppet and, most importantly, bringing more of the character's personality to life than ever before.
Mill+ set out to strike a balance between a realistic and stylized look, a process that would heighten the Energizer Bunny’s physical appearance and performance range. The VFX & Design team conducted a variety of animation tests to establish the way in which he’d move about the scene, built a brand new set of plush CG fur, and lit the character model to maintain his realism once composited into the CG environments. His range of motion was also extended to give him more room to express himself; he’s now capable of communicating everything from “Huh?” to “Rock on.” Sethi said, “This campaign allowed us to draw on all areas of the Mill+ business and deliver a complete, end-to-end solution, from conceptualizing the new design to animating, lighting and rendering. We used quite a range of skills – character design, fur grooming, texturing, compositing, character animation – to help usher the Energizer Bunny into this next phase."
Partner & Chief Creative Officer: Roger Camp |
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