Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Energizer: Bigger, Better, Bunnier - Fluffy Little Tail


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
After 27 years of drumming across the screen, the Energizer Bunny is still going – and now, he's got a whole new look. Camp & King worked with Mill+ and Director Robert Sethi to put a modernized spin on the brand in a series of CG spots for Energizer's latest campaign, allowing the fluffy icon to fully embrace his one of a kind personality with 'Bigger, Better, Bunnier' animation and character design. The concept was to revisit the design of the Energizer Bunny to match the progression of the brand, kicking up the animation while retaining elements of his foundation as an animatronic puppet and, most importantly, bringing more of the character's personality to life than ever before.

Mill+ set out to strike a balance between a realistic and stylized look, a process that would heighten the Energizer Bunny’s physical appearance and performance range. The VFX & Design team conducted a variety of animation tests to establish the way in which he’d move about the scene, built a brand new set of plush CG fur, and lit the character model to maintain his realism once composited into the CG environments. His range of motion was also extended to give him more room to express himself; he’s now capable of communicating everything from “Huh?” to “Rock on.”

Sethi said, “This campaign allowed us to draw on all areas of the Mill+ business and deliver a complete, end-to-end solution, from conceptualizing the new design to animating, lighting and rendering. We used quite a range of skills – character design, fur grooming, texturing, compositing, character animation – to help usher the Energizer Bunny into this next phase."
Credits Other credits

Partner & Chief Creative Officer: Roger Camp

Partner & Chief Executive Officer: Jamie King

Director of Content Production: Stacy McClain

Senior Producer: Nicole Van Dawark

Brand Director: Melissa Stavish

Brand Supervisor: Roxanne Cobbs

Brand Manager: Ashlie Tubb

Strategy: Carlisle Hensley



VFX & Design: The Mill

Senior Producer: Anastasia Von Rahl

Production Coordinator: Daniel Beldy

2D Lead Artist: Ben Smith

3D Lead Artists: Chris Bayol, Jason Monroe

Animation Lead: Jacob Bergman

Animators: Jeffrey Lee, Mike Di Nocco, Bridget Warrington

Previz Lead: Matt Neapolitan

3D Artists: Victor Duncan, Krystal Sae Eua, Kris Kelly, Sophie Pince, Annie Zhao

Rigging: Fabian Elmers

Fur: Tamara Garabedian

FX: Berk Hakguder

Concept Artists: Lisha Tan, Sylvain Deboissey, Jamie O’Hara

Storyboard Artists: Vince Wei, Tristyn Pease

Title Design & Animation: MK12

Music & Sound Design: The Elements

Audio Mix: Mark Meyuhas (Lime Studios)

Business Affairs: Tricia Krasneski

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news