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Outdoor

Kettle Brand: Staged Wild Postings


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I wanted to share new work from Kettle Brand by Duncan/Channon that has fun with Oregon’s legal recreational marijuana culture – and nods to timely topics such as income inequality, women’s rights, same-sex marriage and the presidential campaign to playfully express the brand’s long-held progressive values.

The “Stir the Pot” campaign – Kettle’s first-ever brand campaign launching today Mon, 10/17 – celebrates the brand’s counterculture heritage in its hometown Portland market, where Kettle Brand was founded in 1982 as the outgrowth of Cameron Healy’s passion for selling natural foods out of a beat-up van on Interstate 5.

Declaring their chips “Oregon’s second best edibles,” Kettle will launch an edible wall, 10/31 – 11/14, that will allow consumers to grab bags of their favorite flavors. Kettle chip bags on the wall will be replenished daily at 4:20 pm – the most celebrated time in cannabis culture. The campaign also includes OOH, social and radio, including a jingle in keeping with the nostalgic tone of the campaign.

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Credits Other credits

Studio designer - Coco Kendall

Senior art buyer and print producer - Diana Courcier

Senior digital producer - Eric Kozak

Integrated producer - Keenan Hemje

Communications planning supervisor - Paulo Delacruz

Account supervisor - Suzanne Montgomery

Account coordinator - Sydney Paine

Project manager - Abby Brown



Kettle Brand, Snyder's-Lance (Client)

Senior director of marketing - Laura Merritt

Senior brand manager - Julie Balzer

Senior brand manager - Lauren Ulrey

VP marketing and innovation - Eric Van De Wal

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