The Tendency Day: The Tendency Day 2016

The Tendency Day is an annual seminar organized by the Swedish Marketing Confederation. This year's theme is about diversity and integration. To spread awareness about the day and illustrate the theme's importance in today's social climate, we created communication in Arabic, Turkish, Thai, Polish and Somali. Five common languages in Sweden.

In Resumé, Scandinavia's biggest advertising-trade publication, we ran double-sided print ads targeted towards communicators. On the first magazine spread you were met by an ad in one of the foreign languages and on the next spread the Swedish translation with the message "Difficult to understand despite many years working with marketing and communication?”. The reader is then reminded that diversity and inclusion is essential to create strong communication and how language can shut people out. Something that this year's visitors to the Tendency Day will learn all about. In addition, the Tendency Day have also received new logos in the different languages.