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Football Manager 2017: Play The Game

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Sports Interactive has unveiled a pan-European integrated launch campaign to celebrate the release of Football Manager 2017, created by DARE. Targeting current, new and lapsed Football Manager gamers, the activity communicates how Football Manager has been designed to suit and fit around gamers' lifestyles, rather than the other way around, while still retaining the authentic, data rich experience that genuinely improves their lives as fans.
Credits Other credits

Account Management: Alex Smith

Planner: Oscar Eavis

Production Manager (Unit 9): Eleri Evans

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