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rustlers: 80 Years of Torment


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Droga5 London is repositioning Rustlers with a new campaign that takes the idea that the past was a glorious time in which to be alive and turns it on its head. The ad, called "80 Years of Torment", subverts the advertising cliche of taking a rose tinted flashback view of an individual's life a history as a happy place, and takes a grittier and depressing look at an individual's lifetime. The film, which launches Rustlers' new flame grilled burger, follows a man's life from boyhood to old age. The campaign is designed to engage the brand’s core target audience of 16-24s, while also appealing to the parents who buy it by promoting its quality credentials through an emphasis on its unique flame grilled cooking process.
Credits Other credits

Jr Copywriter Teddy Souter

Jr Art Director Frazer Price

Designer Chris Chapman

Account Director Alex Dousie

Strategy Director James Broomfield

Head of Strategy Toto Ellis 

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