Print ad: Unliever SunSilk Color Lock: Nails

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The brief was to refresh a product - SunSilk Color Lock - that has been in the market for quite some time, and to highlight its efficacy. We needed something to represent coloured hair that will remain vibrant until the next change. The solution was to feature brightly painted nails to mimic a group of girls. Like hair, nails are made of keratin, often coloured and don't fade over time.