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Top 6: November 9th 2016
Web Film
AXA Germany: Expnsive everyday itemsTop 6: November 9th 2016
To show German people that they need a complementary health insurance if anything bad happen in their everyday life, we added the full cost of a potential medical treatment to the price of everyday items. Creating then the most expensive everyday items ever with the simple message that, without any complementary health insurance, even minor mishaps can become major expenses. This campaign via Publicis Conseil, was built in a holistic approach. First, a broad audience targeted with an awareness objective on TV, digital platforms, banners, print ads and indoor print in AXA agencies. Then we took our concept further and inserted our overpriced items into the daily lives of Germans, by distributing overpriced chocolates bars in supermarket. Finally, the sales force also has relayed the campaign with their own comments on Facebook, playing with hot topics.
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