Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: November 9th 2016
Web Film

AXA Germany: Expnsive everyday items

Embed Video
Top 6: November 9th 2016
To show German people that they need a complementary health insurance if anything bad happen in their everyday life, we added the full cost of a potential medical treatment to the price of everyday items. Creating then the most expensive everyday items ever with the simple message that, without any complementary health insurance, even minor mishaps can become major expenses. This campaign via Publicis Conseil, was built in a holistic approach. First, a broad audience targeted with an awareness objective on TV, digital platforms, banners, print ads and indoor print in AXA agencies. Then we took our concept further and inserted our overpriced items into the daily lives of Germans, by distributing overpriced chocolates bars in supermarket. Finally, the sales force also has relayed the campaign with their own comments on Facebook, playing with hot topics.
Credits Other credits


AXA Group

Paul Bennett – Global Brand Director

Juan Herrera – Head of Advertising Marta Grech – Brand & advertising

AXA Germany

Kai Jablonka – Head of brand and content management Achim Ghanem – Marketing & brand management

Account Managers: Magali Bergeroux, Julien Jaques, Annabelle Legrand-Lippens, Jeanne Lemarchand, Alexandre Samama (Nurun Paris)

Strategic Planning: Philippe Martin-Davies

Digital agency leader : Pierre Robinet

Touchpoint planner: Fola Williams

Legal Department: Isabelle Saya-Salvador, Amélie Makhoul

Business Affairs (Prodigious) : Till Buisson

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news