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TV

MDsave: Vacuum


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MDsave and Cutwater have been working diligently since the start of their partnership earlier this year to create a brand identity and platform that aligns with its values. The team realized that in order to disrupt the broken healthcare model, you have to completely re-invent it. MDsave is a tool that feels easier, feels smarter and feels more inclusive – thus, "Feels Better Already" was born. Cutwater created the :30 TV spot "Vacuum" for the campaign. MDsave doesn't offer an empty promise to improve a problem, but a shift in mindset that can lead to an effective solution.
Credits Other credits

Robbie Wiedie, Content Producer

Sophie de Schepper, Account Director

Hillary Ashton, Senior Account Manager

Scott Wickman, Line Producer

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