Interactive ad: SoHo: The URXXL

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Top 6: November 16th 2016

The HBO series 'Silicon Valley' has two audiences. Regular fans and hardcore fans (who engage much deeper with the show and its inside jokes). So, to launch the new season of the show, DDB Group New Zealand, created an interactive campaign that engaged the regular fans over the radio, but also rewarded the hardcore fans by directing them to a digital challenge.

Category Entertainment & leisure
Client SKY TV
Agency DDB Aotearoa
Country New Zealand
Uploaded 9 November, 2016

Credits

Chief Creative Officer
Damon Stapleton
Executive Creative Director
Shane Bradnick
Creative Director
Brett Colliver
Creative Director
Mike Felix
Agency Producer
Alva Casey
Sound Design
Dan Partington

Other credits

Content Marketing Manager:Kate Whittle

Marketing Coordinator: Brittany Reed

Lead Business Partner: James Blair

Business Director: Katya Urlwin

Business Manager: Trinity Lawry

Facilities Manager: Alva Casey

Sound Engineer: Dan Partington

Digital CD: Haydn Kerr

Head of Digital Design: Jason Vertongen

Digital Designer: Jim Pachal

Lead Developer: Simon Betton

Senior Digital Producer: Johannes Gertz

SoHo: The URXXL

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SoHo: The URXXL

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