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Top 6: November 23rd 2016
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bol.com: The Impossible Signing Sessions

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Top 6: November 23rd 2016
Every year the Antwerp Book Fair attracts people from around the world. For many people the literary event has gradually become a race ‘to score signatures’. This year online shop Bol.com raised the bar even higher, with a series of signings by top international authors such as Nicci French, David Baldacci and Paula Hawkins. A stunt in which 8 authors sign non-stop for 12 days. Worthy of note: the late Flemish poet Paul van Ostaijen was also honoured in this way. Bol.com wants to draw attention to genuine literary talent again with this campaign. Agency : DDB Brussels
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Accounts: Francis Lippens & Romy Vierhouten

Strategy: Dominique Poncin, Jorian Vanvossel

Digital Design: Wieste De Ridder

Motion Design: Sven Verfaille

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