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McDonald's: James' story

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McDonald's Australia has launched a brand campaign, Appetite Needs Opportunity, via DDB Sydney which celebrates the people that make the Golden arches great.

Led by a 60-second film, the campaign explores the stories of five crewmembers from around Australia, whose determination, positivity, energy, ambition and work ethic has taken them all on a path of success professionally and personally. The film takes you on a journey with Delaney, Sam, Natalie, Megan and Samtui - showcasing life at McDonald's, and their great personal triumphs and endeavours.
Credits Other credits

Agency: DDB Sydney

Chief Creative Officer: Ben Welsh

Creative Partner: Steve Jackson

Senior Art Director: Jason Woelfl

Senior Copywriter: Sam Pascoe

Senior Digital Producer: Emma Fyfe

Design Director: Ramon Rodriguez

Senior TV Producer: Jacqui Gillies

Managing Director: Nicole Taylor

Group Business Director: Lisa Hauptmann

Business Director: Lisa Little-Cain

Chief Strategic Officer: Fran Clayton

Planning Director: Caroline Ghatt

Production Company: Goodoil Films

Director: Justin McMillan

Producer: Hamish Roxburgh

Head Of Production: Chana McLallen

Executive Producer: Sam Long

DOP: Tim Tregonning

Editor: Simon Njoo / One Egg Is Enough Editorial

Post Production: The Editors

Sound Designer/Engineer: Simon Lister / Nylon

Music Supervisors: Karl Richter & Claire Lothian / Level Two Music Song and Artist: "Drinkee" Sofi Tukker

Social: VML

Media: OMD

McDonald's Australia:

Chief Marketing Officer: Jenni Dill

Director of Marketing: Jo Feeney

Group Brand Manager: Elise Sproll

Brand Manager: Jordan Escobar

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