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Anheuser-Busch InBev: Weather


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Since FCB Chicago launched its "Brewed For Those Who Go The Extra Mile" campaign at Super Bowl 50 for Michelob ULTRA, the brand has done the impossible and actually has Americans wanting to drink light beer again.
"Weather" is the fourth execution of the campaign and further bridges the gap between consumers’ active and social lives. With this latest installment, Michelob ULTRA continues to align itself with fitness trends and proves to consumers that you can work out and go out even if the weather is bad, all while still being able to enjoy an ice cold Michelob ULTRA with friends at the end of the day.
Other credits

Anheuser-Busch InBev

VP, Marketing USA: Jorn Socquet

Michelob ULTRA Senior Director: Joe Lennon

Michelob ULTRA Brand Manager: Stacey Mikula



FCB

Chief Creative Officer: Todd Tilford

VP, Creative Director: Josh Hurley

VP, Creative Director: Andy Kohman

Senior Producer: Chris Wickman

EP, Director of Music: Stump Mahoney

SVP, Group Management Director: Melanie Hellenga

VP, Management Director: Kiska Howell

Account Supervisor, Erica Pelletier

VP, Strategic Planning Director: Tom Hehir



Production Company: Reset

Director: Wally Pfister

Managing Director: Dave Morrison

Executive Producer: Jeff McDougall

Producer: Deannie O’Neil



Editorial Company: Cartel

Executive Producer: Lauren Bleiweiss

Producer: Lauren Pullano

Editor: Leo Scott



Post EFX: The Mil

Executive Producer: Andrew Sommerville

Senior Producer: Bugs Russell

Producer: Erica Hilbert

Colorist: Luke Morrison



Audio: Lord + Thomas

Jason Ryan

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