Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: September 12th 2007

Genesis Energy: ElectroCity

Top 6: September 12th 2007
New Zealand power company Genesis Energy is using online gaming to cut through the clutter in an increasingly fragmented advertising market.
Its sophisticated online educational game ElectroCity has produced an immediate payback after 18 months of intense creative, design and technical work.
Interest has already been overwhelming: there are up to 55,000 daily visitor sessions on the site, and the average length of a session is more than ten minutes.
More than 10 million page views have been recorded in the first four months and over 370 schools have registered to play the game, which is designed for classroom use.
From Tom Markham: "ElectroCity is educational, but it’s also really fun to play. You start with a pristine New Zealand landscape of rivers, mountains and bush. Then it’s a case of deciding what you want to do with it. You can create a clean and green tourist town or a monstrous metropolis with millions of citizens. You can even do nothing.
“Unlike other building games, our scoring system does not force players to focus only on growth. But ElectroCity is still competitive and addictive. That’s the trick."
Credits Other credits

Web design & coding: Adam Wright

Account team: Jane Knox, Sonja Srzich, Crystal Clark

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news