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Health Promotion Agency: 'Tooth Fairy'

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In a busy world, asking parents to complete one more task, on a twice-daily basis, is a stretch at best. So Y&R NZ and The Sweet Shop joined forces to bring us the champion protector of children’s teeth - the Tooth Fairy you were never expecting. 
Damien Shatford, Director at The Sweet Shop said, "What got me excited about this idea was how it takes on the mythology of the tooth fairy and skews it for parents: If you don't brush your little one's teeth, a fierce looking fairy-lady is going come give you a good sassing." The campaign was launched online on Monday morning, seeded via Flava radio station, clocking up over 33,000 views in less than 12 hours. Look out for more sightings of the Tooth Fairy over the coming months as she embarks on her crusade to improve NZ children’s oral health, championing routine brushing twice a day with fluoride toothpaste.
Credits Other credits

Managing Director: Fiona King

Producer: Andy Mauger

DOP: Andrew Stroud

Production Manager: Nicky Simes

Post Production Offline: The Sweet Shop by Damien Shatford

Online Operator: Stu Bedford

Grade: Dave Gibson @ Palace

Post Production Online: Mat Elin @ Palace

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