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Top 6: December 7th 2016

Re-Search: How It Works

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Top 6: December 7th 2016
Are all engineers men? Are all preschool teachers women? This is the stere- otypical image you get if you perform an image search for different profes- sions on the internet. Now a new browser extension called Re-Search is being launched, which gives men and women more equal space in the search results. Swedish technology company Semcon is behind the solution, and they are mak- ing Re-Search available free of charge and as open source software. When you perform an image search of professions with Re-Search, an alterna- tive search is done in parallel to make the results more gender balanced. The alternative search results are presented in a new window where pictures that would otherwise end up further down are brought forward. Semcon’s aim is that the engineering profession will become attractive to a wider range of people. Many women work as engineers today, but they do not appear in search results. Re-Search was developed in order to provide a concrete solution to the problem, by giving a more balanced view of various professions. These include those that are dominated by both men and women on the internet. Re-Search is free and works with the most popular browsers. When it is launched, the solution will be able to manage 65 different professions in English. Re-Search is also available as open source software to encourage individuals and companies to develop the product further in more ways that stimulate a greater gender balance.
Credits Other credits

Account Supervisor: Susanna Glenndahl Thorslund

Account Manager: Jessica Bonebjär, Helen Johansson

Digital Strategist: Stefan Thomson

Designer: Magnus Almberg

Planner/Researcher: Klara Knape

PR-strategist: Bjarne Darwall

PR agency: Matter

Media Partner: Aol/BeOn

Editor: Peter Brandt

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