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Pro Bono: Put Your Stuff to Work


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DESCRIPTION:

Goodwill and the Ad Council have launched new public service advertisements (PSAs) that encourage donations to Goodwill by showing the direct link between the donation of used clothing and household items to job creation in local communities. Created pro bono by leading ad agency VML, the new English- and Spanish-language digital-focused PSA campaign metaphorically depicts the many jobs that can be found in donated objects. The imagery shows miniature figurines in action, performing a variety of skilled jobs, alongside life-size donated objects that can lead to job training and placement opportunities. All PSAs conclude with the tagline, “Donate Stuff. Create Jobs.” and direct audiences to visit Goodwill.org to find their nearest Goodwill donation center.

CREDITS:

VML
Global Chief Marketing Officer: Beth Wade
Global Chief Creative Officer: Debbi Vandeven
Executive Creative Director: John Godsey
Creative Directors: Daniel Lobaton, Jordan Gray
Senior Copywriter: Alf Zapata
Senior Art Directors: Conor Clarke, Monika Hoang
Managing Director, Planning, Ian Davidson
Group Planning Director, Emily Dore
Senior Producer, Shaun Campbell
Senior Account Manager, Kaylee Douglas
Supervisor, Social Strategy, Laura Brand
Senior Channel Manager, Kelly Fischer
Campaign Program Manager, Alejandra Prusaitis

Production
Production Company: Landia
Director: CINCO
Executive Producer: Juan Taylor
DP: Tobia Sempi
Prod Designer: Rodrigo Fernandez Siffredi
Producer: Gustavo Léon

Post House: RW2
Executive Producer: Maggie Wasserman
Editor: Jon Bazzata
CG/Motion Graphics: Eric Bacus

Music Composer: Patrick Meagher
Other credits

VML

Global Chief Marketing Officer: Beth Wade

Global Chief Creative Officer: Debbi Vandeven

Executive Creative Director: John Godsey

Creative Directors: Daniel Lobaton, Jordan Gray

Senior Copywriter: Alf Zapata

Senior Art Directors: Conor Clarke, Monika Hoang

Managing Director, Planning, Ian Davidson

Group Planning Director, Emily Dore

Senior Producer, Shaun Campbell

Senior Account Manager, Kaylee Douglas

Supervisor, Social Strategy, Laura Brand

Senior Channel Manager, Kelly Fischer

Campaign Program Manager, Alejandra Prusaitis



Production

Production Company: Landia

Director: CINCO

Executive Producer: Juan Taylor

DP: Tobia Sempi

Prod Designer: Rodrigo Fernandez Siffredi

Producer: Gustavo Léon



Post House: RW2

Executive Producer: Maggie Wasserman

Editor: Jon Bazzata

CG/Motion Graphics: Eric Bacus



Music Composer: Patrick Meagher

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