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Co-op: More Christmassy


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This year's Christmas campaign from the Co-op focuses on what makes it unique as a retailer: Every time its Members buy Co-op products they earn money for causes local to them. This is encapsulated in the phrase: "Something for you, something for your community", which demonstrates Christmas #TheCoopWay. TV and cinema ads, created by agency Leo Burnett, remind us of the joys of Christmas, highlighting the role food, family and friends play in making it a wonderful time of year. The feel-good campaign, which breaks on 1st December and runs throughout the UK, includes outdoor advertising, press, online, social and in-store executions. The script was written by the creative team Rob Tenconi and Mark Franklin, at Leo Burnett. The voiceover is a spoken word piece, delivered in a conversational and down-to-earth style.

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