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Energizer: Naughty/Nice
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The Energizer Bunny is ready for his Snapchat close-up just as Energizer Holdings Inc. and creative agency Camp + King launch two new :15 holiday-themed ads from the "Bigger, Better, Bunnier" campaign, which debuted in September. The first spot, "Naughty/Nice," which broke across broadcast, cable and online channels, shows the fluffy pink character with his now familiar sunglasses and flip-flops. In modernizing the Energizer Bunny for the September launch, Camp + King and The Mill revised the character's design to match the progression of the brand. They dialed up the animation but retained elements of his original form as a battery-powered toy and, most importantly, brought more of the Bunny’s personality to life than ever before.
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