Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

BNP Paribas: Cyber Security - Park

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
With 80% of security problems online linked to basic human error, this campaign informs individuals and professionals that the unfortunate consequences they have to suffer, often comes down to what they have done. BNP Paribas, as the Bank for a Changing World, has a key role in ensuring that its client’s information remains secure. To best achieve this BNP Paribas needs its client to be vigilant to ensure effective protection.
To awaken this vigilance, BNP Paribas and Publicis Conseil developed the campaign around the idea that we should not do online, what we don't do in the real world.
Credits Other credits

Business Affairs (Prodigious) : Jeanne Rault ; Guillaume Mathy

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news