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Omen X: Don't Rage Quit


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Rage quitting is a well known phenomenon within the PC gaming community: because of poor performing hardware that cannot keep up with the speed of gameplay, frustrated gamers flip out. Designed from the ground up for the most demanding gamers, the OMEN X by HP is a new, top of the line gaming desktop PC that comes with some of the most innovative, powerful components and a revolutionary tri-chamber design that separates hot components into their own thermal zones for better performance.The campaign created by FRED & FARID New York features an over-the-top, spectacular yet totally familiar rage quit scenario that gaming audiences relate to.
Credits Other credits

Brand Chief Marketing Officer: Antonio Lucio

Brand Global Head of Marketing – Personal Systems: Alex Craddock

Brand Global Marketing Director, Personal Systems: Matt Cowling

Brand Global Marketing Senior Manager, Personal Systems: Josh Kocurek

Brand Global Marketing Campaign Lead, Personal Systems: Kirsten Kaczka-Rivera

Agency Managing Director: FRANCOIS GROUILLER

Agency Supervisor: MARC GELLMAN

Digital Agency Producer: DAMON WEBSTER

Music Producer: John Snieder

Post-Production: Exile Edit/ Katie Turinski

Editor Post Producer: Evyn Bruce

Post-Production: Exile Edit/ Katie Turinski Editor

Post Production VFX: The Mill

Post Producer: Evyn Bruce

Post Producer VFX: Rachael Trillo EP ; Bugs Russell Producer

VFX Artists: Jimmy Bullard, The Mill-Lead Artist

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