TV ad: Road Safety Authority Ireland: Crashed Lives

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"My body was completely broken, but I didn't realise I would never see him again." These are the words of Gillian Treacy, mother of four year old Ciaran who was killed in a head on collision with a drunk driver in April 2014. The ad was launched today, Thursday 1 December, as part of the RSA and An Garda Síochana Annual Christmas and New Year Road Safety Campaign via Irish International BBDO, Dublin. Ciaran Treacy was just four years old when the car he was travelling in with his mother Gillian and brother Sean was hit by a drunk driver. Ciaran died as a result of the collision while Gillian was left with devastating injuries. Earlier this year, the RSA's Pre Crash Report on Alcohol, which examined Garda forensic investigation files into fatal crashes between 2008 and 2012, showed that alcohol was a factor in 38% of all fatal collisions (driver, passenger, pedestrian, motorcyclist and cyclist), claiming the lives of 286 people. 29% of drivers and motorcyclists killed had consumed alcohol.