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Top 6: December 21st 2016

Foot Locker: Audio Tours

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Top 6: December 21st 2016
Foot Locker's tag line is "APPROVED," because everything in the store is curated, and only the best-of-the-best make it to the sneaker wall. To tell this story in-store, and deliver a differentiating experience to customers, Foot Locker launched "Audio Tours" in more than 300 stores across the country. Sneakerheads can input codes found next to select shoes on their mobile device and hear the stories behind the sneakers. BBDO New York interviewed the most influential figures in sneaker culture, from designers, to journalists and athletes, to talk about the cultural significance, inspiration and technology, in each shoe; making every shoe bought at Foot Locker more meaningful.
Credits Other credits

Account Director: Janelle Van Wonderen

Account Manager: Laura McWhorter

Account Executive: Sam Henderson

Project Manager: Amy Orgel

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