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Top 6: February 1st 2017

New Zealand Police: Bang Bang

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Top 6: February 1st 2017
In an effort to arrest the growing number of gun accidents in New Zealand, NZ Police launched 'Engage Safety', an initiative that promotes the safe storage and handling of firearms. This radio advertisement was aimed at gun-owning parents and highlighted the fact that kids like to pretend anything’s a gun, so it is easy to guess what would happen if they found a real one. Agency: Ogilvy & Mather New Zealand
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Media Business Director: Denelle Joyce

Media Manager: Stephen May

Client National Manager - Brand & Engagement: James Whitaker

Client Senior Marketing Advisory: Chandrika Kumaran

Client Manager - Response: Alastair Williams

Client Senior Advisor - Arms Control: E Paul Gatland

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