NBAStore.com: Looks

Created by brand engagement agency The Marketing Arm, "Looks" takes place in the city of San Francisco and showcases various people wearing Golden State Warriors gear around the city's landmarks. They are all seemingly giving cold stares and dirty looks. Even Warriors player Klay Thompson makes an appearance with the same cold stare. When the spot ends at a sports bar, we see that all the looks were aimed at a fan decked in Cleveland Cavaliers gear, a nod to their recent rivalry stemming from the 2016 NBA Finals. The spot ends by saying "For showing your true colors. This is why we play."