Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Kuoni Travel: Travel Out of the Ordinary

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Words from Luke Losey the director "Projects of this calibre are unique, hugely complex, interesting and exciting to be involved in every day was fun, Kuoni, Designate, Big Buoy and of course Bare Films were enthusiastic and bold from the off. We were breaking new ground and working into the unknown, unfazed.
Agency : Designate UK

Technique was hugely important to this project, but the story (as always) drove the method, not the other way around. Our Kuoni film required a variety of disciplines, from a live action shoot to at least four animation techniques, it’s complex but the end result is subtle, beautiful, inclusive and totally unique. I’ve created works using similar techniques for Mulberry, but Kuoni is stylistically a very different kind of film. We couldn’t really find many references for this - everybody took a leap of faith, taking my Mulberry films as proof of technique. We effectively deconstructed high resolution landscape photographs and repurposed them into 3D ones - allowing us to move a camera around in the 2D environment as if it were 3D. It’s very much a handcrafted piece. Kuoni has a unique look, especially as its offset by the swimmer, who is fully formed and live action and shot swimming mid air in a rig against green screen.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news