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Top 6: January 25th 2017
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Meuhedet: The Longer you Wait
Top 6: January 25th 2017
Meuhedet is one of Israel's leading Health Funds. Unlike its competitors however, Meuhedet will let you see a doctor faster then in any other Health Fund in the country. So to get people to switch funds, BBR Saatchi& Saatchi Tel Aviv came up with an ad campaign that emphasized the fact that medical problems left untended for long periods of time, tend to get worse.
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