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Scotiabank: Futbol Dreams
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The campaign celebrates Scotiabank’s sponsorship of the iconic FC Barcelona football team and their involvement in supporting thousands of youth football teams across Latin America. No matter where a child grows up in Latin America, they dream of being their football hero and scoring that magical goal that puts them in the history books. “Futbol Dreams” campaign brings this to life by perfectly recreating four goals from four iconic players of FC Barcelona. Football is a part of Latin American identity and has been for over a century. Scotiabank really wanted to give people in countries like Mexico, Chile, and Peru something that was stirring. After all, it’s football and FC Barcelona and that combination helps them feel incredibly connected to the game. Whether you play on a rural farm and have humble beginnings or a big city and play in a city square, the dream of being an iconic player and scoring an iconic goal, is something people across Latin America can relate to.
Group Account Director: Erin O’Connor Related
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