Pepsodent: Night Brushing Stories

Indonesians brush only in the morning. Science says, bacteria inside the mouth get active in the night thereby causing major oral health issues. Hence it is more important to brush in the night before you go to bed.
FCB Jakarta created ''Pepsodent Night Brushing Stories’' an unique campaign that not only targeted smart phone users but also feature phones just before going to bed. The series on Facebook carousel was cleverly leveraged to tell the entire story in just 5 frames. While for feature phone users, legendary storyteller Kak Seto narrated through a toll free number between 7 pm to 9 pm.