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NZ Transport Agency: Big Toe

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While young Kiwi males see the value in protecting themselves when it comes to playing sport or while at work, they often neglect to protect themselves by belting up in a car – even though a seatbelt could increase their chances of surviving a crash by 40%.

So the NZ Transport Agency and Clemenger BBDO Wellington created a series of spots to remind them that when it comes to protecting themselves, there’s no difference.
Credits Other credits

Client: Victoria Slade (Senior Advertising Advisor)


Client: Paul Graham (Principal Scientist)

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