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V Energy: Race

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This is V Energy's fourth instalment of its highly successful 'The Massive Hit That Improves You A Bit' brand idea, with a campaign that promises to be bigger than Biggie, and doper than Drizzy.

Set against the backdrop of a $15m crib and comes complete with a polished hip-hop track, twerking back-up dancers, tricked out lowriders and an entourage bigger than Kanye's ego.
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PRODUCTION

Production Companys: Finch/Steam

Executive Producers: Corey Esse (Finch), Krista Marshall (Steam)

Producers: Karen Bryson (Finch), Andrew Graham (Steam)  

Director of Photography: Brendan Steacy

Editor: Dave Whittaker (The Editors)

Post production: Finch

Original Music: Grayson Matthews ft. RMDY & Roshin

Senior Sound Engineer:  Anthony Tiernan (Pitchfork)

 

FRUCOR

Marketing Director: Mark Wiedermann

Head of Energy: Karl Davies

Senior Marketing Manager: Craig Harkness

Senior Brand Manager: Lennart Sipsma

Assistant Brand Manager: Alana Lucci



TKT SYDNEY

Managing Partner: Cate Stuart-Robertson

Senior Account Director: Hanne Haugen

Senior Account Manager: Marshall Campbell

Planning Director: Rob Dougan

Creative Agency Producer: Katrina Maw

Head of Craft: Daniel Mortensen

Public Relations Group Account Director: Phillipa Thomas

Media Partner: OMD

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