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Tucson: Binoculars

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Coin-operated binoculars - the kind that sit at cliff-top lookouts - take in the same view, day in and day out. Even though the view might be pretty, they're bored. As luck would have it, a beautiful Tucson arrives one day and the owner drops the key. A family of coin-op binoculars seize the opportunity, jump in the Tucson and head to the city for the adventure of their lives. The things they see are truly more amazing than anything they ever imagined. Agency: Innocean Worldwide Australia.
Credits Other credits

Client: Hyundai Motor Company Australia

Director of Marketing: Oliver Mann

General Manager Marketing: Andrew Knox

Product Marketing Manager: Helen Gilmartin

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