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Batiste: Yes You Can
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Batiste, the hair care brand, has launched a new cinema, VOD, online and OOH campaign introducing its new 2in1 Invisible Dry Shampoo & Conditioner. The ads are the latest in the brand’s “Yes You Can” brand campaign, created by BMB, London, encouraging women to grab life by the hair and style with confidence. The new 2in1 product not only refreshes hair like a normal dry shampoo, but conditions it so that it’s silky smooth and touchably soft. To illustrate this the campaign shows people getting emotionally and physically closer than ever, thanks to their fresh, fragrant and conditioned hair. The advert features a diverse range of hair types demonstrating how the new 2in1 product works beautifully on any hair, as well as being particularly effective on the dry, damaged or textured hair that most other dry shampoos don’t cater to, while fitting effortlessly into all of these women’s different lifestyles.
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