MTV Staying Alive Foundation: #DickTheDog

The MTV Staying Alive Foundation has released their 2017 safe sex campaign on Valentines Day with an animated film from Mrzyk & Moriceau with music from Woody Guthrie. The new work from Ogilvy & Mather Hong Kong features Dick the Dog and his owner, who struggles to contain his pet's love of holes. Aimed at a younger post-AIDS generation of teenagers, among whom HIV infections are still not decreasing, the campaign aims to show that safe sex is fun and that condoms are not a barrier to freedom. The campaign will run in over 50 countries on satellite television and in digital media in a variety of time lengths and guises including some areas of the world where taboos around sex and safe sex are particularly sensitive.