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McDonald's: Coffee


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McDonald's is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafe range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various cafés and then compares it to the ease with which they can do so from the McCafé range at their local McDonald's restaurant.
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Simon Hewitt – Board Account Director

Sam Houlston – Account Director

Emily Reed – Senior Account Manager

Gracie Smith – Account Executive

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