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Web Film
World Rare Disease Day: In the Woods
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A man finds himself lost in a wood, as night is falling. He finds a torch that shines a dim light and helps him move through the trees, looking for a way out of the blackness closing in on him. This is the opening scene of 'In the Woods’, the short film commissioned by biopharmaceutical company Dompé to mark World Rare Disease Day, and presented today as part of the #fightforlight social media campaign. Gabriele Mainetti, director of ‘They Call Me Jeeg’, is the man portraying the plight of people suffering from rare eye diseases. For these people, finding their way ‘back to the light’ is complicated, sometimes leading down the wrong path and involving discomfort, tiredness and difficulties. Just like the protagonist, battling with distress, fatigue and being lost in an unfamiliar forest, searching for the light. Created by Saatchi & Saatchi Italy, directed by Roberto Saku Cinardi and produced by Think Cattleya, the video is part of a constant commitment by Dompé to focus its research on identifying innovative treatments for rare diseases.
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