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Top 6: March 8th 2017

Bombay Sapphire: Ingredients of a Masterpiece

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Top 6: March 8th 2017
Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open on March 15, 2017. This marks the 11th year that Bombay Sapphire has presented this competition. In fact, Bombay Sapphire believes that bartenders are artists. And last year, to support the 10th anniversary of this competition, they brought bartending and art closer than ever by, quite literally, turning cocktail ingredients into paints. Conceived by Bombay Sapphire’s creative agency partner BBDO New York, the brand took the most creative cocktails in this competition, broke them down into their basic ingredients and then used these ingredients to create paint pigments. Over 173 batches of paint were made from different cocktail ingredients like pistachio, beets, jalapeño pepper, lavender, mint, cinnamon, etc. These paints were given to artists from the New York Academy of Art who brought to life each cocktail using its corresponding pigments. The collection of cocktail paintings was exhibited in an art gallery in Chelsea, NYC, drawing crowds from both the art and cocktail-making worlds. For the first time people could simultaneously experience the drinks and the art that was created with those exact same ingredients.
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Senior Designers: Dennis Payongayong, Bhanu Arbuaratna

Photographer: Billy Siegrist

Studio Manager: Michael Gentile

Executive Technical Producer: Corey Jennings

Line Producer: Jonathan Hsu

Art Producer: Ilona Siller

Junior Producer: Jeff Reagan

Senior Account Director: Steven Panariello

Account Director: Alli Hunt

Account Executive: Cameron Cullman

Account Executive: Sophia Lauricella

Assistant Account Executive: Tara O'Connor

Communications Planners: Monisha Tripathi, Alysha Lalji

Senior Business Affairs Managers: Shelly Bloch, Matt Friday

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