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Interactive
XINCAFE: Sonic Sweetener
In China, obesity is social problem. Overconsumption of sugar is one of the reasons. Lack of awareness on this problem is a contributing factor. In order to help people reduce their sugar intake and enhance awareness of the overconsumption of sugar, Beijing Dentsu Shanghai created 'Sonic Sweetener’. Based on the research and support from Dr. Charles Spence at University of Oxford, Beijing Dentsu created a soundtrack that helps focus attention to sweet tastes in food and drink, it makes it taste sweeter as a result. XINCAFE is a café and creator’s space in Shanghai. They have always paid attention to the diet habit of younger generations in China, and also support innovative technologies.
Sound Production: LADER PRODUCTION |
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