McDonald's: Middle Seat

The spot follows an endearing young girl called Milla over the course of several car rides. In a sight younger siblings from across the country will find familiar, Milla is perpetually relegated to the middle seat. She spends these car rides hemmed in by a succession of less-than-appealing travelling companions including her two boisterous older brothers, bags of potting mix, and an overly-affectionate English Sheepdog. Agency: DDB New Zealand