Interactive ad: Sony: The WOW Factory

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Top 6: March 22nd 2017

Sony will take part in SXSW 2017 (South by Southwest), the world's largest creative business conference and festival, to be held in mid-March in Austin, Texas. At the "The WOW Factory", Sony will introduce its latest prototypes incorporating cutting-edge technologies, as well as projects that are still in the development stage. In this concept movie, created by Hakuhodo Kettle Tokyo, a mysterious symbol appears in the dream of a backpacking tourist in an Asian guesthouse. It involves him in an unexpected adventure. What was he actually looking for? At SXSW festival goers can actually experience the 4 unknown sensations that this backpacker encounters in the movie. The concept behind "The WOW Factory" came from Hakuhodo Kettle CD Kentaro Kimura's personal experiences as a 19 year old on a world round trip.