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Peugeot: WHEN LIONS DRIVE CARS – A creative flyer by Peugeot Israel placed lions as drivers!


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Peugeot Israel with a clever flyer that creates the illusion that a lion is driving your car! The flyers were placed on the windshields of the competition's vehicles in 5 different cities throughout Israel (TLV, Hertzelia, Ramat Hasharon, Modiin & Rishon Letzion), communicating the brands sale days (AKA "Lion Days"), with a specific message inviting each driver to "become a lion". The flyer included the times and dates for the event, as well as a trade-in offer for drivers who already owned a Peugeot, which resulted in thousands of surprised drivers who were exposed to the message. The Images were shared throughout social media platforms in the country, and the company reported a 25% increase in the number of people attending the event as opposed to last year.
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