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Top 6: April 12th 2017

New York Lottery: Cash Court

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Top 6: April 12th 2017
Champions of Cash is a new kind of Scratch-Off ticket. It allows New Yorkers to play immersive sports games in 3D on their phone. All they have to do is scan the ticket with the NY Lottery 3D app. Players choose from basketball, baseball, football, or soccer which then reveal the winnings on each ticket. It’s the NY Lottery's most immersive playing experience. So, McCann New York launched the ticket with a stunt that immersed real New Yorkers in the game. The Cash Court brings the 3D world of Champions of Cash into the real world, onto a real New York City basketball court, and takes the game to whole new dimension.
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Chief Production Officer: Nathy Aviram

Senior Integrated Producer: Craig Sklaver

Executive Account Director: Scot Beck

Account Director: Caroline Fuller

Account Supervisor: Molly Vossler

Account Executive: Denis Mahon

Assistant Account Executive: Ellery Gitkin

Strategy Director: Laura Frank

Senior Strategist: Alexandre Nguyen

Line Producer: Cody Ryder

Editorial Company: Cosmo Street

Editor: Aaron Langley

Assistant Editor: Josh Berger

Post Producer: Anne Lai

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