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Web Film

The Strand Arcade: The Strand Arcade A/W Fashion Video


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The beautiful interior of the Strand Arcade stars as the backdrop in the music video for up-and-coming artist Sloan Peterson's first single,'105', which doubles as a fashion look book for the Strand Arcade’s latest campaign, created by The Royals.The video, produced by The Royals in partnership with //Thirteen & Co, showcases the latest A/W fashion from the Strand retailers worn by Sloan Peterson and a cast of alumni dancers from Australian Ballet School and Sydney Dance Company. An interactive overlay allows viewers to hover their mouse over the latest collections of featured brands for a close-up view of each item and shopping details.Sloan and the dancers wear the latest collections from a wide selection of the Strand retailers and leading local designers, including Manning Cartell, Bassike, Scanlan Theodore, Dion Lee and P.Johnson.
Credits Other credits

Integrated Producer: Rene Shalala

Strategy Director: Clare La Palombara

Account Director: Priyanka Patel

Account Manager: Michelle Kroger

DOP: Christopher Miles

Producer: Catherine Warner

Executive Producer: Roy De Giorgio

Photographer: Natalie Cottee

Post Production: The Goodman Bros

Editor: Joe Morris

Interactive Video Platform: WIREWAX

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